Sunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. During the last half of Sunset 's century of publishing, the magazine has experienced its greatest growth and success, in part, because of a mixture of history, geology, weather, and fulfilling the needs of reader families. (7) Not to be overlooked has been the important political fallout from the surging population growth that has triggered far larger and more influential representation in Congress. Disrobing model magazine. Justuseapp Safety Score for Sunset Magazine Is 36.9/100. (4) The American Magazine, MPA & American Society of Magazine Editors (1991). I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. In recent history, as California has been the magnet to draw the largest share of domestic and foreign population growth, some old and new Californians have moved to other states with smaller populations for a number of reasons. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. In 2017, Time sold Sunset to Regent, a Los Angeles private equity firm, for a reported $12 million. High above Berkeley, a model of urban floraculture blooms. How do they make bulls mad for bull riding. Their issues dwell largely on four subject areas: travel and recreation, gardening and outdoor living, food and entertaining, and home design and decorating. Look, Collier's, Life, and The Saturday Evening Post folded. Magazine publishers generally have a finger on the pulse of their reader audience for research and adjusting the formula to continue publication. Mom was an avid gardener and a home economist, so her gardens and kitchen were a beehive (and we had them, too!) In the midst of the battle for the prime consumers, Sunset published several issues over 300 pages--340 pages in April 1960, which was the maximum capacity of the presses at the time--and many in the 200-plus range. ABOUT SUNSET Sunset is the premier resource for achieving the ultimate Western lifestyle. In general, the amount of time during which the sun is visible before it sets (i. e. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_19',164,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_20',164,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0_1');.leader-3-multi-164{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:50px;padding:0;text-align:center!important}, the period during which the sky is illuminated by the suns rays) can range from about 5 minutes to up to an hour or more. English; is sunset magazine still being published. I would have preferred "responded to" instead of his second verb! THE MAGAZINE Published monthly, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our . I never received the Nov/Dec issue and emailed them. The tragedy isnt just that things change and things have to end. [14] The Lane family would own Sunset for the next 62 years.[7]. And since World War II it has largely been an affluent population boom, followed by unequaled economic growth from Silicon Valley and its offshoots throughout the West, along with larger than U.S. average rate of growth of the inland Western states. Barber and beauty shops placed the icon magazines on their tables and shelves. There has also been an evolutionary phenomenon of psychographic differences that are defined in personal attitudes and characteristics that motivate people to think and act as they do. This seems to be a perfect example of how publishing is going. Required fields are marked *. When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. During the Depression, weighty ruminations on politics and economics were replaced with frivolous articles like March 1935's "Little Toes, What Now? To succeed with a new magazine is always a risky business: editorial appeal, gaining circulation vitality with rising direct mail costs for subscriptions and newsstand display competition, and advertising acceptance. Life magazine, for instance, was founded in 1883, but it temporarily ceased publication before and after Mr. Henry Luce purchased the title for Time Inc. (4) However, it is important to note that there are more magazines in the U.S. today than ever before, according to the 1997 memberships of major magazine industry listings. I worked at Sunset in the late 1970s, when it was still in the hands of the Lane brothers. When Regent took over in 2017, much of the staff left. The first priority of regional editions was editorial. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. These special issues will be printed and distributed in select places around the world, including beachfront hotels, premium bookstores, and other key locations. The playful and innovative and downright delicious food and drink make Valentine one of the best modern Southwestern restaurants to come along in years. But some years ago, I read that the corporate owners that took over after the Lane family had controlled the magazine for many decades decided to sell the Menlo Park property. All Rights Reserved. There was information about train travel, as well as social notes from Western resorts, such as this from Pasadena: "The aristocratic residence town of Southern California and rendezvous for the traveling upper ten has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed." The volume of advertising following the Depression years and World War II, with paper returning, grew by leaps and bounds with an avalanche of new consumer products and services. While Mel and I finished high school, our parents rented an apartment and bought Quail Hollow Ranch in the Santa Cruz Mountains. Yes, Sunset magazine is still published and available for readers. In 1998, the Stanford University Libraries, under the direction of University Librarian Michael A. Keller, celebrated the centennial of Sunset Magazine with a comprehensive published volume containing historical portraits and a chronological bibliography of selected topics, titled Sunset Magazine: A Century of Western Living, 1898-1998: Historical Portraits and Bibliography. For 100 years, Sunset has been a magazine reporting on and helping to make history in the West. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'remodelormove_com-leader-4','ezslot_21',165,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-4-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'remodelormove_com-leader-4','ezslot_22',165,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-4-0_1');.leader-4-multi-165{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:250px;padding:0;text-align:center!important}The colors of the sunset can vary depending on the time of day, time of year, and atmospheric conditions. Succulents and cacti and seasonal vegetables. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. Established in 1898, Sunset is the premier magazine of the Western United States and is published by the Sunset Publishing Corporation. 16-year-old student killed in violent altercation at Santa Rosa's Californias storms arent letting up. Roasted baby beets are tender, sweet, and earthy, allowing the bright flavors of spring mint from the farm to round out the dish. Explore Recommended Traveling Gear. Indeed, the long-established formula--a Western family service magazine with a record of remarkable achievements--was the chief asset, as well as the potential for continued growth. The magazine has been in so much turmoil for the past two years, said Heather Anderson, Sunsets garden editor. Club International Teens Untamed. Offers may be subject to change without notice. Enjoy these berry matcha cream bars! spanning 1978 when she started as an editorial assistant at Dolly magazine to 2017 when she became host of The Project. Can I get duplicates? Wed send them. I have been a print subscriber to sunset magazine for at least 7 yrs. Writer Created the Kind of Workplace You Thought Only Existed on T.V. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! The primary objective of the Annual Index was to lengthen the "active life" of the magazine in reader homes and libraries to make it easier for more readers to save and refer to back issues. Saucing an Italian dish with the flavors of Mexican street corn is exactly the sort of madcap riff chef Donald Hawk, of Phoenixs Valentine, specializes in. It can also be a reminder of the beauty and fragility of life and a reminder to cherish each moment and enjoy the little things. The magazine is published six times per year by the Sunset Publishing Corporation which was sold by Time Inc. in November 2017 to Regent, a private equity firm led by investor Michael Reinstein. In 1951, the headquarters was moved to Menlo Park, California, a suburb located 25 miles (40km) south of San Francisco. The Lane family greatly appreciates their contributions. The magazine remained highly profitable, however, generating $28 million profit for Time Warner in 2000 on gross revenues of $78 million. Today, there are more regional breakouts for editorial changes and for local advertising. If you are a magazine subscriber, you received communication on your last issue about your subscription. Furthermore, Sunset has an online presence and various online magazines, such as their Home and Garden magazine, Outdoor Entertaining magazine, and Destination Travel and Vacation Ideas magazine, among others. The space is all about maximizing indoor-outdoor living. I worked in the circulation department, where we routinely received letters like this: Ive saved every Sunset since I got married in 1952, but our basement flooded and I lost my issues from January to May of 1954. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. Sunset Magazine is published 12 times a year, so first copy of Sunset magazine is expected to arrive in approximately 6-8 weeks. Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. Sunset offers a range of topical newsletters focused on inspiring home ideas, travel tips, gardening ideas, recipes, and more. [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" The magazines mission to inspire readers to lead their own coastal lives and learn more about coastal lifestyles will remain its main focus. On March 18, amid a slew of endings, closures and deaths both literal and figurative, Playboy announced it would be ceasing publication of its print magazine with the Spring 2020 issue. Additionally, a sunset can evoke a sense of peace, tranquility and comfort as its beauty captures the eye and heart alike. Sunset is a place to share your travel stories and be inspired by the stories of others. SUNSET is a registered trademark of S Media International Corporation. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. January 2023. Sunset is an active lifestyle magazine published bimonthly by Sunset Publishing Corporation. Sunset magazine has a total of 1.6 million subscribers in the United States and Canada as of 2020. Her writing has been recognized by the California Newspaper Publishers Association and Association of Alternative Newsmedia. Based on the Peninsula for most of its history, Sunset has always aspired to reflect the Western lifestyle through its coverage of food, home decor and gardening. It marks the passing of time and can be thought of as a sign of hope for the future. Tempting Photo Magazine. My brother, Mel, and I often heard our father say, "A new magazine is the easiest to start up by an editor with a bright idea meeting over a couple of martinis with a printer who will advance paper and printing!" Email: [email protected] Twitter: @janellebitker. Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack. The magazine also has about 3 million readers every month. Why You Should Subscribe to Sunset Magazine, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? [2][3][4] Regent formed the . Thousands of reprints of many articles have been distributed by local governments, garden clubs, and often other media that, again, have benefited a far wider group of people than only Sunset readers. I felt so appreciated and privileged to work there. Most recently, Sunsets Southern California staff moved into an old bike shop that belonged to one of Regents other acquisitions, according to three employees. A Waterfront House That Is All About Views, A Mid-Century House Originally Designed by Elvis Presleys Architect Is Reimagined and Restored, Beet Salad with Mandarin, Achar, Pistachios, and Mint. Liquor was never accepted. Sunset Magazine has 1.5 stars. The latter two returned as two fine magazines, but with less dominance than in their heydays. They may not be copied, reproduced, or used in any form without express written permission. I hope itll come back, but I think the fact that were owned by investment bros who are hemorrhaging cash right now, were easy bait to cut, she said. A successful magazine personifies "team effort." Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. The list spans genres, from literary fiction to fantasy to nonfiction. Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." However, constant changes were and continue to be made--some subtle, others more significant. Very few relocations go off the Western "reservation"! JavaScript seems to be disabled in your browser. I can drive to the mountains. Stanford University, Stanford, California 94305. Dedicated management and staff were essential from the very beginning to achieve this exceptional centennial milestone. On April 18, 1906, the 1906 San Francisco earthquake destroyed the Sunset offices. Newer, fresher-looking lifestyle magazines, such as Martha Stewart Living and Real Simple, presented Sunset with competition. [7] Food preparation, an important part of the magazine's content, began to be done at an externally-located kitchen in Mountain View. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Your email address will not be published. This site uses cookies to optimize site functionality and provide you with a great user experience. By: Author Olin Wade (Remodel or Move Stuff). Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. The magazines final print issue was released in May 2021, and its digital format launched in June 2021. Renewals to Adweek will be added to your remaining issues and extended. Each month, Sunset magazine focuses on trends in home and garden, food and drink, health, adventure and travel, and design and style. And travel, with a great user experience very few relocations go off the Western United States the! Sunset Sunset is a place to share your travel stories and be by! Real Simple, presented Sunset with competition of peace, tranquility and comfort as its beauty the... Be Thought of as a sign of hope for the future Editors ( 1991 ) launched in 2021! 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